The market for adult mobile videos is growing by a phenomenal rate. Recent findings show that global advertising for mobile porn could top $4.9 billion by 2013. With the advance in mobile technology and handsets like iPhone and Blackberry and new innovations in mobile billing, the adult mobile videos industry is becoming extremely lucrative. So what and where is the future of adult mobile videos?
At the moment the vast majority of the global spend is focused in Europe, as the United States is far behind in 3G coverage technology and imposing age restriction services means operators are not prepared to cope with adult advertising, hence there is a massive difference by comparison between Western Europe and the United States, each respectively accounting for 42% and only 2%.
It is not particularly clear how America will receive the next wave of adult mobile video services to their mobile viewing audience. And Far beyond the slight availability of the content is whether or not it will become acceptable, from a social point of view to walk across the road viewing adult content.
According to latest market information, from Bango mobile billing and analytics, contrary to the present successes of iPhone sales figures, the handset only accounts for 1.12% of all mobile downloads, I can’t imagine that a huge amount for this small percentage is then adult content either. Being pretty much the most advanced mobile phone out there it goes without saying that there is potentially a huge target audience for adult mobile video which has yet to be exploited. Perhaps the mobile technology barrier has still got a nasty grip?
It will be rather intriguing to find out just how much of the expected growth of the adult mobile industry come forth over the next few years. The ultimate fact is, mobile marketing is impressively effective with industry standard “clickthru” rates of almost 10 times more than the average PC based internet advertising campaign. It can’t be denied that if served up correctly, adult mobile content can be monetized exponentially by various methods including per download, credit card billing, mobile billing, monthly subscriptions and affiliate products.
Moving on from this, the generation of high quality adult content for the visitors wishing to download adult mobile videos is also important, however integrating the content across today’s social networks is difficult but could open up a flood gate of traffic to adult sites. Where lies the future of adult mobile. The next generation of handsets hold the answer.